In the dynamic landscape of Dubai's real estate market, success hinges on more than just selling properties; it's about building lasting developer brands through strategic marketing. In this interview with Campaign ME, Imran Khan, CEO and Founder of PIXL Group, emphasizes that effective marketing in this sector requires a comprehensive approach that extends beyond initial sales. Drawing insights from his article, "Marrying Measurement and Technical Evolution for Successful Marketing," here are five essential strategies that top real estate marketers employ to achieve sustained success: